Social Media Strategy


A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.


Social media strategy will help you define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.

We’ll carry out a comprehensive analysis of your current social media use. Relying on our expertise supported by analytics, we’ll translate the insight we gain into actionable advice to improve your performance. This advice will include suggestions for both short-term and long-term improvements.


This plan will allow you to continue to improve your results from your social media investments, without sacrificing efficiency or compromising your ability to manage it all on your own.

Our Strategy output includes:

  • Benchmarking
  • Integration with other marketing tactics – email, other social media networks, Events, leveraging partnerships and community
  • Timelines – S.M.A.R.T. objectives
  • Measurement – KPI’s (macro and micro)