Google Adwords Remarketing or Retargeting
When anyone visits your website, a remarketing code installed on your website will track that visitor and add them into a audience list. With the help of that compiled list, we can show banner ads to all previous visitors of your website – even the ones that had failed to convert the first time around!
Remarketing is a highly effective strategy to bring back abandoned visitors as well as for branding.
AdWords Remarketing Ad Campaigns to bring those visitors BACK to your website and convert them!